The Ontario Genealogical Society yesterday announced it is re-branding itself as Ontario Ancestors.
A new logo will be rolled out throughout the society, in its publications, and online in the coming months.
The goal of the re-branding is to better reach the family history user community throughout Canada, the United States, and around the world.
According to the society, the name, Ontario Ancestors, “provides a more immediately recognizable name to the family history community.”
In a news release, the society said, “While continuing to serve the Ontario genealogical community, the society is focused upon reaching new members in the United States where, by some conservative estimates, approximately 50 million to 75 million Americans have Canadian ancestry.”
The name change is intended to reduce confusion with the OGS acronym that is used by at least three American societies, the Ohio Genealogical Society, Oklahoma Genealogical Society, and Oregon Genealogical Society.
The legal name of the society will remain the Ontario Genealogical Society.
Founded in 1961, the society is Canada’s largest genealogical organization.
