The next Federation of Genealogical Societies webinar will feature Laurie Hermance-Moore, who will present Borrowing Corporate Strategy Techniques for Your Society, and it will be held on Thursday, September 21, at 8:00 p.m. Eastern time.
The webinar will address a variety of paths for a society to utilize the techniques of the corporate world.
Many societies are at a crossroads: new competition from online genealogy sites and webinars, dwindling membership, and challenges in figuring out how to evolve activities. It’s time to stop and make a plan!
So why not borrow from the business world?
Marketing strategist and genealogist Laurie Hermance-Moore will show you techniques that are used by large companies to refine how they go to market. Learn how to align your society leadership to your vision for the future, your current mission, how you are positioning yourself against the competition, and identifying and prioritizing your target audiences.
Ms. Hermance-Moore has more than 15 years of experience in marketing, marketing research, strategic planning, and brand development. She provides coaching to professional genealogists and genealogy societies in marketing strategy, so they can craft their unique story, target their offerings to the right clients, and build their confidence in marketing.
The webinar will recorded for viewing shortly after on the FGS website for FGS members only. Register in advance to watch the live webinar.
The topic for the October webinar will be The Social Media Manager Role in Today’s Society, presented by FGS Education Chair Jen Baldwin.
