Ancestry announced yesterday it has expanded its DNA testing to 54 new markets across North America, South America, Europe, Asia, and Africa.
With Ancestry’s DNA kits now available to consumers in 89 countries and territories on five continents, this expansion more than doubles the number of markets where people can access AncestryDNA. This will enable millions more people to find and connect with family.
Ancestry announced these new markets as part of the launch:
- Caribbean: Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saba, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and Grenadines, Saint Eustatius, Saint Maarten, Trinidad and Tobago, Turks and Caicos, US Virgin Islands
- Pacific Islands: Guam, American Samoa, Northern Mariana Islands
- South America: Argentina, Guyana
- Europe: Portugal, Latvia, Iceland, Spain, Belgium, Italy, Monaco, Luxembourg, Switzerland, Serbia, Moldova, Azerbaijan, North Macedonia, Bosnia and Herzegovina, Montenegro
- Asia: Philippines, Singapore, Japan
- Africa: South Africa
To move into these new markets, Ancestry had to navigate a number of regulations and privacy concerns.
For the those who have already tested, this expansion means more tests and more opportunities for new matches.
Forbes reported, “For Deborah Liu, Ancestry’s President and CEO, Wednesday’s announcement is a significant step in realizing her vision to create a genealogy powerhouse that appeals to a diverse global customer base. Liu came to Ancestry from Facebook in early 2021, shortly after Blackstone completed its $4.7 billion acquisition of the site. What she found was a brand that was largely oriented to people of Western European origin. ‘It wasn’t a product that was universally appealing yet,’ Liu tells Forbes.”
By the end of this year, Ancestry plans to expand to more than 200 markets, including nearly every country and territory in North and South America, Europe, Africa and many countries in Asia. DNA testing continues to be banned in France.
