AncestryDNA breaks holiday sales record for Black Friday to Cyber Monday

Nine months after the big Northeast blackout of 1965 that affected Ontario and the northeastern United States, they say a lot of babies were born.

After the big weekend Black Friday sale, I’m hoping a similar phenomenon will happen, that is, I hope to see many new DNA matches appearing in February or March. All of the DNA companies this past weekend were offering big discounts, clamoring for our dollars.

AncestryDNA issued a news release yesterday about their results, announcing record sales for AncestryDNA kits during the four-day Black Friday to Cyber Monday holiday weekend when prices were slashed in Canada and the US. The company more than tripled the number of kits sold during the same period in 2016, its prior record sales period.

In the coming weeks, millions of people around the world will open their gifts and receive their DNA kits.

The company also announced that, for the first time in its history, the total number of AncestryDNA kits sold in a single year has exceeded the total number of subscribers to the company’s family history services. In October, the total number of customer samples in Ancestry’s DNA database, the world’s largest consumer DNA database, exceeded six million.

GEDmatch
Let’s hope the results of each and every one of these DNA kits are uploaded to the free website, GEDmatch, where genealogists can compare the results from several companies, not just Ancestry. If you haven’t uploaded your raw data to GEDmatch, please do so now.

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