The National Archives of the Netherlands’ new promotional campaign wants to reposition the government-run resource as a public-facing heritage centre.
The campaign puts a fun, approachable face on an institution that some may think is simply a big place filled with lots of old stuff.
Genealogical societies, looking for ways to attract a younger members, may be inspired by this campaign to create a fresh image for their organization
The National Archives of the Netherlands’s campaign marks the opening of a major exhibition, ‘The World of the Dutch East India Company,’ which highlights its influence on Dutch life today.
Called Their past. Our present, the campaign will roll out across online platforms including social media over the following months and the posters will be displayed across the Netherlands in major cities and in train stations.
See more images in this article.
Thanks to Jean-Yves who wrote about this on the Geneanet blog.
